Sports In The Garden State™

CORPORATE

SPONSORSHIPS

Sponsorship advantages with Sports In The Garden State, Inc. can be utilized in a combined advertising and sales promotion campaign that includes: 1. Advertising; 2. Personal selling; 3. Promotional licensing; 4. Publicity; 5. Sales Promotions.

Sports Industry Title Sponsorship Defined

Sponsorship is the the acquisition of ights to affiliate of directly associate with a event, product or seriuce for the puspose of deriving benefits to that affiliation or association. The sponsor utilizes the relationship to achieve its promotional objectives or to facilitie and support its broader marketing objectves. The rights derived from this relatonship may include retail opportunities, acess to print, broadcast and internet media, entitlement (the includion of the sponsor namein an event or media promotion. Sponsorship agreements that include a wide scope of activities a wide scope of activities assoiated with a communications process designed to use sport marketing to send messages to a target audience, may include, but are not limited to, the following provisions and benefits:
1. The right to utilize a logo, name and graphic representations signifying the purchader's connection with the event or product.
2, The right to an exclusive associaton with a sport event, product or service category.
3. The right of entitlement to a sport event or facility.
4. The right to use various designations or phrases with a sport event or product such as official sponsor or oresneted by
5. The right to use the purchaser's product or service in connectionn with an event or facility.
6. The right to conduct promotional activities such as contests, advertising campaigns or sales-driven activities with the agreement.

Sport Divisions

Baseball

Basketball

Cross-Country

Fencing

Field Hockey

Football

Golf

Gymnastics

Ice Hockey

Lacrosse

Martial Arts

Miscellaneous

Road Running

Soccer

Softball

Swimming

Tennis

Track & Field

Weightlifting

Winter Sports

Wrestling

Venue

National

Region

State

Section

County

Conference

School

Business Category

Automotive

Dairy

Day-Care

Education

Entertainment

Fast Food

Financial Services

Food & Beverage

Health Care

Home Mainenance

Insurance

Malls

Miscellaneous

Personal Services

Physical Fitness

Retail

Senior Citizens

Sporting Goods

Sports Events/Teams

Travel & Entertainment

Youth

 
Promoting a business through sports, once a rare occurrence, has evolved into a positive alternative to advertising with economical advantages that meet a business' target market needs while increasing the firm's image in the local community.Sponsorship advantages with Sports In The Garden State, Inc. can be utilized in a combined advertising and sales promotion campaign that includes: 1. Advertising; 2. Personal selling; 3. Promotional licensing; 4. Publicity; 5. Sales Promotions.
One factor in the growth of sport sponsorship with Sports In The Garden State, Inc. has been the increased media interest in sports programming that includes: 1. The general public's increased leisure time and interest in sports; 2. The increased commercialization utilizing entitlement through commercials and media information; 3. The cost factor for producing web cast play-by-play productions as opposed to other forms of entertainment
When a business negotiates a sponsorship of a sport with Sports In The Garden State, Inc. that designates ths company as the exclusive sponsor in its businesss category fore a specifix venue without the competition and traditional cluster of traditional advertising. A sponsorship may serve as a more subtle alternative to advertising as a sponsorship communicate's the company's message in a different, new and less commercial form while upgrading the company's image within the community. Commuincatios throigh traditional advertising channels are often hit or miss while sponsorship adds an identity dimension to a firm's product or service with a communication that creates experiences that appeal to all senses, encourage positive feedback and provide experiences that are memorable.
Publicity is another integral benefit of a sport sponsorship throough the credit to the sponsor and its entitlement agreements as the business, instead of paying for the news, has an opportunity to be part of the news - e.g. Business A Soccer Sports Honor Roll as published on the appropriate web sites and print media.
Consumer research has shown the objectives that most often influence a decision to enter into a sport sponsorship agreement are: 1. To increase publc awareness of the company, product and/or service; 2. To alter or reinforce public perceptio of the company; 3. To identify the company with a particular market segment; 4. To involve the company in the community; 5. To generate media benefits; 6. To creat an advantage over competitors through association or exclusivity.
Sponsorship through Sports In The Garden State, Inc. has demonstrated more potential than any other promotion tool in terms of direct positive impact on the community.The opportunity to capitalize on image association makes sponsorship attractive to a business as a marketing tool. Selecting a sponsorship agreement that matches a business target proves quite beneficial. The ultimate objective of marketing is to increase sales levels or profitability and a sport sponsorship with Sports In The Garden States, Inc. is not only the most effective. but also the lowest cost solution.
Schedule a meeting to start immediately and create your exclusive sport sponsorship agreement with Sports In The Garden State, Inc. that will be positioned as a partnership, making both sides to the agreement winners for partnerships imply mutual interest, consideration, negotiation and benefits.A sponsorship agreement with Sports In The Garden State, Inc. is based on the suitability and fit of the opportunity with the business and its priorities to help achiee organizational objective.

973-364-0605 (Office)

973-364-0425 (Fax)

info@sportsinthegardenstate.com

Sponsorships. P.O. Box 477, Roseland, NJ 07068

Copyright © 1988-2011 sportsinthegardenstate.com

All rights reserved.Content originated by Sports In The Garden State, Inc. including rankings, all-star teams and reference material, is intended for use by the firm's paying clients. Sports In The Garden State's network of TV or radio stations as well as print publications may distribute its material in print, broadcast reports and on the Internet. All other usage, including reproduction on other web sites, is strictly prohibited without prior approval of Sports In The Garden State, Inc. Refer questions or comments via e-mail.

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